Coopbank is proud to be recognized by Mastercard as the Top Performing Farm Pass Partner in Africa for 2025, marking a major milestone in its efforts to digitally transform Ethiopia’s agricultural sector.
This recognition reflects Coopbank’s strategic commitment to modernizing agricultural value chains through the rollout of the Farm Pass platform across seven regions in Ethiopia. To date, the platform has onboarded nearly 600,000 farmers and over 1,070 cooperatives.
Through Farm Pass, cooperatives have digitized their operations, joined a digital marketplace, and established structured connections with off-takers. At the same time, farmers have been digitally profiled and onboarded, enabling the capture of verified production, transaction, and market data.
As a result, previously informal agricultural activities are being transformed into visible, trusted, and finance-ready digital records, enabling thousands of farmers to access data-driven credit while strengthening agricultural value chains end-to-end.
Coopbank CEO Mr. Deribie Asfaw and his team received the award during a ceremony held at the Coopbank Head Office, where it was presented by Mr. Shehryar Bakht Ali, Senior Vice President and Country Manager for East Africa and the Indian Ocean Islands at Mastercard, and his team.
This recognition highlights Coopbank’s continued leadership in advancing inclusive digital finance and promoting farmer-centric innovation across Ethiopia.
